The corporate visual identity (CVI) is an essential element in supporting our business. The design and presentation of the company name, logotype, symbol, corporate colours and typeface give a unique and visible identity to the Jardine Lloyd Thompson Group.

The systematic and co-ordinated use of this identity over a range of applications, for example on stationery, documents, promotional literature, advertisements, signage and promotional goods, etc. helps to differentiate us from the competition.

It is intended that this will promote the spirit of the corporate identity, but allow you as much creative freedom as possible without undermining the core identity.

Advice is always at hand from Group Corporate Relations in London on 020 7528 4154 and you should make use of their experience and expertise when designing any printed material, documentation, presentations and or web based projects.

Primary Identity Elements

The primary elements of the Group’s corporate visual identity are the basis of the visual appearance of all Group material.

The symbol and logotype are the most important elements of the CVI and should be clearly displayed on all printed material and documentation used externally. Its consistent use is essential in contributing to a strong and unified worldwide identity.

Symbol

As well as our name we have used a distinctive triangle symbol comprising the initial letters of the group.

Usage Guidelines

If, when working in partnership with JLT, you require the use of our logo for publications or presentations, we offer the following downloads to ensure accurate representation.

The logo should not be used for marketing activities, either as promotional tools aimed at ourselves, or at other organisations.

EPS versions suitable for high-resolution printing:
Full Colour EPS
Black EPS
Reversed Out (White) EPS

GIF versions suitable for on-screen viewing:
Full Colour GIF

JPEG versions suitable for on-screen viewing:
Full Colour JPEG
Black JPEG

Our full colour logos are available below in JPEG and in zip files for EPS versions.

• Please email Janice Reed if you require the logos in any other format
  
  

Our logo is made up of two elements, the triangle and the typestyle. These must be used together and not as separate elements. The triangle on its own does not form part of our identity, and should not be used as a separate element.

Usage Restrictions

The logo should always be displayed on a plain background, utilising the colour or reversed out .eps logo where appropriate. The logo should not be infringed by any other elements including type, photographs or other logos.

The logo should not be redesigned or altered in any way. It also must not be combined with any logos from other organisations.

The colours for the logo are set as per the downloads. For reference the Logo is made of PMS 289 (Blue) and PMS 485 (Red). The colour or rendering of the logo should not be changed. We are not able to supply the typestyle as a font, and the logo should not be overwritten with a local font. The downloadable logos include rendered type.

If you wish to use our logo on any documentation or publication, or if you require further logos or additional guidance on its usage, then please contact the Corporate Relations Department on +44 (0)207 528 4154.